Half of the world’s population lacks access to essential health services and 100 million people are pushed into extreme poverty levels each year because of health expenses.

40-50% of healthcare expenses in emerging markets are funded out of pocket by consumers, often with severe consequences for the families concerned.

BIMA uses technology to deliver vital, affordable and easy to use insurance and digital health products that millions of families need but have not been able to access through traditional channels. BIMA combines the power of technology with a human approach to offer a much-required though often under prioritised service to customers in emerging markets across the world. The business provides insurance distribution, underwriting and health services to millions of low-income families via highly innovative partnerships with major mobile network operators, digital platforms and financial services businesses.

BIMA has broken new ground in the healthcare and insurance industry in 10 countries across Asia and Africa. In just 10 years BIMA has reached 35 million people in Asia and Africa. BIMA continues to innovate its product offering and customer touchpoints to enhance its market penetration and leadership position. With an approximately 40% rural customer base, BIMA’s customer research shows that 75% of their customers did not have prior access to insurance.