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Building India's Largest Rural Retail Ecosystem

Indian rural kiranas have traditionally been underserved by brands and suppliers – they are usually at the tail end of an inefficient supply chain which involves slow moving inventory and onerous working capital requirements.

The rural consumer consequentially has limited choice and frequency of supply vs. the urban counterpart, despite having robust consumption power. Rural India also has limited opportunities for self-employment, with most youth succumbing to urban migration.

With a network of over 40,000 rural kirana stores across 9 states and direct relationships with leading national and regional consumption brands, StoreKing is the distribution highway to rural India. It is the largest company in the technology-driven rural distribution network space and has built a rural retail ecosystem that effectively connects consumption brands and financial institutions to rural consumers. It understands the power of a rural kirana owner’s reach and consumer understanding. It empowers them to grow profitably and to achieve their market potential with a significantly reduced working capital investment, a data driven SKU recommendation engine and an efficient demand and data driven supply chain.

For brands, StoreKing provides seamless connectivity to previously inaccessible rural consumers. It provides them with comprehensive rural data and insights to help them understand rural consumption patterns and unleash the potential of rural markets.